Wednesday, October 15, 2014

What Are American Consumers' Greatest Worries?

Travelers has released the findings of its second annual Consumer Risk Index, which measures Americans’ general perception of risk in daily life.

Conducted in late July by Hart Research, Travelers’ survey of 801 adults found that 1 in 4 U.S. consumers believe that today’s world is very risky, with 6 in 10 respondents reporting their feeling that the world is growing riskier. Only 1 in 8 people feels the world is becoming less risky.

Many respondents said they are preparing for uncertainty and are being proactive in managing their risk. When asked about steps they are taking to mitigate risk, 82% of respondents have installed smoke detectors in their home and 64% indicated they had stored food and water in their home to prepare for extreme weather. Perhaps not surprisingly, one-third of Millennials feel their overall risk level is low compared to that of older demographics, and also were found to be less likely than other age groups to have a clear plan for what to do before and after an extreme weather event.



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