Thursday, May 8, 2014

Study Reveals 2/3 of Drivers are Distracted on the Road

Nearly two-thirds of drivers engage in distractive driving behavior on a daily basis, reveals a new Plymouth Rock Assurance study.

The study, which consists of data surveys of 3,300 consumers, shows that texting and driving is one of the biggest distractive driving habit among drivers. More than half of respondents have witnessed another driver texting with at least one adult passenger in the car, and nearly 40% have witnessed a driver texting with at least one child in the car.

Despite the prevalence of distracted driving behavior, however, between 70 and 80% of respondents, depending on the situation, did nothing after witnessing another driver engage in a distracted driving behavior.

"As a company dedicated to keeping our drivers safe on the road, the results of this study are enough to keep us up at night," stated Gerry Wilson, President and CEO of Plymouth Rock in New Jersey. "However, hope is certainly not lost—the study also revealed that over the last year, the number of drivers polled in New Jersey who park safely before texting has doubled. To us, this trend means we are on the right track toward a cultural shift in driving behavior, not unlike the adoption of seat belts or awareness of the dangers of drinking and driving. We know change is possible, and we intend on doing everything we can to continue to raise awareness about distracted driving," Wilson said.



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