Monday, March 4, 2013

BCBSNC: Let's Talk Cost - Comprehensive Communication Plan

Blue Cross and Blue Shield of NC (BCBSNC) has announced that they will take the next step in educating consumers about the many factors driving rising health care costs with a comprehensive communication campaign that launched on  February 25. The campaign includes TV commercials, online and other advertising, as well as a newly designed website, www.LetsTalkCost.com. This campaign helps support customer education on health care costs and industry trends. Let’s Talk Cost sheds light on the drivers of rising medical costs so that we can all work together to rein in costs.

Please explore the new site and view the TV commercials.
http://connect.bcbsnc.com/lets-talk-cost-2013/the-cost-problem/posts/cause-overview/
http://connect.bcbsnc.com/lets-talk-cost-2013/the-cost-problem/waste/posts/cause-waste/

For more information, see the press release here.

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