Monday, October 8, 2012

BCBSNC Announces 2012 Health Innovation Challenge Winners

On September 26th Blue Cross Blue Shield of North Carolina (BCBSNC) announced the winners of the 2012 Health Innovation Challenge. The Health Innovation Challenge was launched in March and invited North Carolina's entrepreneurs, community leaders, citizens and university students to submit solutions to help reduce obesity across the state.  The 3 winners were selected from 11 finalists. The 3 winners include:
  • IN-R-FOOD (Durham, NC): an app that allows users to scan barcodes on foods to see their nutritional value.
  • The Walking Classroom (Chapel Hill, NC): a fitness program that allows fifth graders to listen to podcasts based on school curriculum while taking brisk 20-minute walks.
  • Sqord (Durham, NC): an incentive-based game sparking kids' exercise using wrist-worn accelerometers.
For more information on the winners you can view the full press release from BCBSNC.

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