Wednesday, November 9, 2011

BCBSNC member postcard mailings begin this week

This week, BCBSNC will begin mailing an informational postcard entitled “How Your Insurance Works” to approximately 510,000 subscribers. “How Your Insurance Works” directs customers to an online web resource where they can learn about BCBSNC and their rights as a member. Topics include:

• Your Rights and Responsibilities
• Preventive Care and Why It’s Important
• How To Obtain A Copy of Our Privacy Notice
• Protecting Your Well-Being
• The Appeals Process
• Official Notice of Mastectomy Benefits
• What Is Utilization Management
• Recent Accomplishments and Improvements
• Contact Information
• How To Get Information In Spanish

The postcard is being sent to Blue Advantage, Blue Options HSA for individuals and fully-insured Blue Options and Blue Care group subscribers. Self-funded groups will not receive the mailing this year. Self-funded employers may access the postcard at the following URL,, or for the Spanish version. This website contains all the information a self-funded group may want to share via a downloadable PDF.

The postcard replaces the previous “Guide to a Healthier You” publication. To reduce the cost of this annual mailing, the new version is a two-sided mailer rather than a multi-page, full color booklet.

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