Friday, January 28, 2011

BCBSNC launches customer market research panel

BCBSNC announced Thursday that the company is establishing a customer market research panel. The panel, managed entirely through email, is intended to provide an efficient, cost-effective method for reaching customers directly to conduct research on issues related to health care and health insurance.

Members from the three segments listed below will be sent an email invitation to participate beginning this week. The recruitment process will continue until the end of February. Members will be given the chance to opt out of email communications related to this program.

BCBSNC hopes to achieve at least the following participation numbers:
• 2,000 individual members ages 18 to 64
• 2,000 group members ages 18 to 64
• 750 of which will be small business group administrators

Please note that BCBSNC employees, State Health Plan and Federal Employee Program members will not be asked to participate in this program.

Panel members will begin receiving surveys in early March. Surveys will be sent to members targeted by customer segment and/or demographics on an as-needed basis. Each time a member completes a survey, he or she will have the opportunity to enter a drawing for a gift card of varying value, depending on the survey.

No comments:

Post a Comment