Friday, September 24, 2010

BCBSNC introduces Blue Points promotions for members

Blue Cross Blue Shield of North Carolina (BCBSNC) is introducing three promotions for their Blue Points wellness rewards program.

Blue Points Mailings
Beginning September 8th, two direct mail pieces were sent to the homes of all eligible Blue Points subscribers, approximately 750,000 households. Two different versions were mailed but each household will receive only one version.

Each version is designed to encourage members, whether they’ve used Blue Points before or not, to log into the program and receive 100 free bonus Blue Points. The promotion code Easy100 is provided in each mailing for the members to use.

Blue Points Scratch-off Card
Blue Points scratch-off cards are designed like a lottery card—the member scratches off a silver film to see how many bonus points they win. Members can win points for the following amounts:
• 100 points = $1.00
• 250 points = $2.50
• 500 points = $5.00
• 1000 points = $10.00

These cards are available through Senn Dunn for active group members and will expire on 12/31/10.

Blue Points 5K at the SAS Championship
BCBSNC is sponsoring the inaugural Blue Points 5K on Saturday, September 25 at 8:00 am at Prestonwood Country Club in Cary. Runners will run on the cart path of the golf tournament course before the pros tee off at 10:00 am. Participation in the race grants you access to the tournament on Saturday and there is no need to purchase a Grounds Pass ticket.

If you are interested in participating, you can register online or register on race day. The registration tables open at 7:00 am.

The SAS Championship is a Champions Tour series event. For more information, visit http://saschampionship.com/.

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